Hi!
I'm Daniel.

ui/ux designer

Examples of my work

TINE Handel page

A redesign of the TINE Handel ordering page with a focus on brand identity, user centered design and easy navigation.
Read more about the scope of this project.
See the prototype.

Flight App
(both high and mid-fidelity prototype)

A mobile flight ordering app with a focus on intuative components and responsive design for various interfaces.
See the prototype.

Case Study

TINE Handel

Link to prototype.


I updated and improved the e-commerce website to Norwegian dairy company TINE Handel.I worked as part of a team and followed the Design Thinking Process.Below is a very general overview:

Empathy
Identified user research goals, planned and carried out primary and secondary research including interviews, a literature review and metadata. I then analysed results through affinity mapping and atomic research to find insights and make recommendations.

Define
Created personas, made a user scenario and formulated a problem statement.

Ideation
Planned and carried out ideation-workshops using techniques; brainstorming, sketchstorming, SCAMPER and MOSCOW. Created low fidelity prototypes and wireframes for both mobile and desktop interfaces. Considered user navigation and possible user journeys. Created wireflows and userflows.

Prototyping
Used Figma to create medium and high-fidelity prototypes for mobile and desktop interfaces.

Testing
Planned and carried out usability testing. Analysed results and created a usability testing report where recommendations were made to the next steps in developing the product.

Learning points
This was a large project and I worked thoroughly throughout.  As such I increased my understanding of, and ability to carry out, (the areas within) each stage of the design thinking process. The experience also made me more proficient in using Figma and I feel confident in creating new designs. Responsive design was also a key design solution to this project and I feel me knowledge of the use of responsive design has also improved. Also I have learnt the importance of a first audit to existing designs and, in regards to testing, making advance contact with good time in recruiting participants.

A link to a more detailed report of this project is here.

About Me

I'm a professional UX designer

I am Daniel, a recently qualified UX-Designer with some working experience. I live in Bergen, Norway. I have a professional degree in UX-Design and achieved the highest grades and good feedback. In UX-Design I have found my passion and believe in the Design Thinking Process. My largest project to date was in cooperation with TINE Handel, Norway's largest dairy producer, where I worked in a team and redesigned their e-commerce website. I am currently working voluntarily on redesigning an application that helps doctors manage the medication of patients with Parkinsons Disease. My working background is as a nursery projectworker and a police officer. In these professions I have been in regular contact with different people with very different needs and motivations. This has given me a good grounding for understanding people and I have also studied empathy as part of my Child -and Youth qualification.

How I work

I am used to, and enjoy work best as part of a team. I am confident and can work well on my own. I have leant how useful it is to discuss and share information with other UX-Designers who have slightly different perspectives while also having confidence in my own knowledge and ideas. My passion is user-centred design, to create solutions that are intuitive for the user and inclusive for the general public. I use good UX practices, principles and design systems to create consistent and clear designs.

A bit more about me

I'm married, I have three fantastic children and enjoy life with family and friends which can include work colleagues. I love music. I have a self-employed business as a mobile-DJ, working the occasional Friday or Saturday evening. Football is my favourite sport and Southampton, UK are my team. My 2024 New Years Resolution is to complete twelve mountain hikes, something I really enjoy but don't do often enough. In my downtime I also enjoy cooking and getting lost in a good tv-series.

Phone

+47 4814 7877

Email

danfoxux@gmail.com

Website

www.danielfox.no

"I have seen your ability in UX, the quality of work you produced, your manner of communication and asking questions and your professionalism."
Dona Mulaku
UX Design Teacher
Noroff School of Digital Technology and Design Media

"I am really pleased with Daniel and his teams choice (to work with TINE Handel) in the businesses webshop. They produced a very good problem statement, a relevant theme for us to work further with. It was very exciting to be updated with their work. They produced a solid framework and working methods within design thinking. This is a robust piece of work with significant result which we will work further with in our continuous development"
Solveig Prestvik
Webdesign Lead
TINE Handel

Experience

  • 2024 - Present

    Design Consultant

    Parkinsons Calculator

    Southampton, UK

    Redesign of the Parkinson Calulator application which allows doctors to calculate the correct dosage of medicine for patients with Parkinsons Disease.

  • 2021-2023

    UX Designer

    TINE Handel

    Kalbakken, Oslo

    Updated and re-designed the TINE Handel e-commence website.

Education

2021-2023

Professional degree in UX-Design

NOROFF School of Technology

Oslo, NORWAY

Result: A

2019 - 2020

Course Certificate:  Child and Youth Worker

VESTLAND County, Norway

Passed

2014 - 2016

Norwegian Course

UiB NOR

Folkeuniversitetet

Result: C / Passed

2005 - 2006

Police Officer

Metropolitan Police Service

London, UK

Completed police officer training.

1997 - 2000

Bachelor (BSc) in Fire Safety

University of Central Lancashire

Preston, UK

Result 2.1. Specialising in fire safety in buildings and structures

Skills

Figma

95%

Adobe XD

85%

Sketch

88%

Presentation Programs

85%

Prototyping

90%

Usability testing

92%

User research

96%

Design principles

98%

Contact Me

Daniel Fox

UI/UX designer

Phone

+47 4814 7877

Website

www.danielfox.no